Americans obsessions

Entertainment Desk: Not everyone has the same standard of beauty, and so beauty standards vary throughout the globe. This is even more apparent when we take a look at various cultures worldwide to see what people consider beautiful. Living in America you might think this is the norm, but from an outside perspective, it can look strange indeed.

Makeup Makes It Better

Americans are known to be bold and this shows in their choice of makeup. They take risks with bright, vibrant colours, and experiment with new techniques. Women are comfortable wearing bright lip colours and false lashes to work. Most don’t seem to mind if their foundation looks orange or a different colour either. On the other hand, Korean and French beauty standards dictate to look effortless and inconspicuous.

Celebrities like Kylie Jenner, Selena Gomez, Rhianna, Kim Kardashian, Jessica Alba, and Rosie Huntington have launched their beauty lines seeing the obsession with cosmetics in America. The U.S. cosmetic industry is estimated to be worth about 49.2 billion U.S. dollars in 2019. 

Tanning is the New Craze

In the United States, Caucasian women strive for a more tanned look. Americans are willing to try getting tanned by any means. Be it naturally under the sun or through tanning beds, tanning salons, or self-tanning lotions. But did you know that tanned skin was historically not a universally accepted beauty ideal?

For example, women in South Asia such as China, Korea, Thailand, India, Pakistan, and Bangladesh don’t understand the tanning trend. As they prefer more light, pale, and glowing skin.

According to Statista, the self-tanning industry is now a billion-dollar industry and just keeps growing. In 2014, it was estimated to be at $775.3 million in the U.S., and in three years was just above one billion in 2017. 

Bright and White Teeth

As Americans, we want pearly white teeth. The more brilliantly white, the better. According to a survey, almost 80 per cent of Americans have been to an orthodontist in 2015 for such services. The US Dentists industry is worth $137.6bn in 2020.

You can measure how highly we value straight white teeth by taking a look at Hollywood’s A list of celebrities who felt incomplete without veneers. From Miley Cyrus, Hilary Duff to Brad Pitt. 

Size Zero

America might be one of the most obese countries in the world, as obesity in America reached an all-time high in 2016, yet Americans still obsessed with being thin. This dilemma directly leads to body dissatisfaction and only gets much more exaggerated by Hollywood and social media. Many parts of Africa consider voluptuous women to be highly desirable.

Cosmetic Surgery

An astonishing 115 per cent rise was observed by The American Society of Plastic Surgeons (ASPS) in plastic surgery since the year 2000. The most popular procedures remain to be gluteal and breast augmentation, a nose job, and lip fillers. the American Society of Plastic Surgeons (ASPS) reported that Americans spent more than $16.5 billion on cosmetic plastic surgery and minimally invasive procedures in 2018 alone.

Pouty Lips

Pouty lips are thought to be a sign of youth, femininity, and sensuality. Big lips were made popular by icons like Marilyn Monroe and Angelina Jolie and as of more recently, Kylie Jenner made a billion-dollar fortune by selling her famous lip kits to achieve that effect. 

Bold and Blond

Did you know only two per cent of the world’s population and five per cent of Caucasian Americans are naturally blond? However, it is not uncommon to see dyed blond hair in the United States. The extreme preference for blond hair shows more clearly when you take a look at Hollywood and even at all the female chief executives at the Fortune 500 companies. Blond hair, just like fuller lips, is thought to be a sign of youth, femininity, and health. 

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