PARIS: Leaving a long-time sponsor Nike, the Brazilian superstar and the world’s most expensive football player Neymar has struck an endorsement deal with Puma.
Puma, a German company announced the deal on Saturday, in its tweet to welcome Neymar. The first-class football player in his open letter posted on social media also confirmed his role as Puma’s new poster boy.
Neither Neymar nor Puma provided details regarding the length of the contract or its worth.
He said that he grew up watching videos of football legends such as Pele, Cruyff, Eusebio and Maradona, all played in Puma.
He wrote in his open letter that for these reasons that the legends had played in Puma he also had to honour to unite with the brand.
Neymar believes that the brand had helped the biggest legends of football to become what they were.
The skinny good looking player, ever-changing hairstyles and a huge following on social media, Neymar is one of the biggest names in Football sports.
Regarding the span of the contract, it has been speculated that the player had signed the deal with Puma since his endorsement deal ended with Nike.
The endorsement deal was first reported by Brazilian sports site Esporte Interativo cited, which cited exclusive information and said that the details on the agreement and Neymar’s first promotional appearances for Puma were expected in few days.
Esporte Interativo reported that the player had appeared to drop hints that the deal was close. Recently, he also followed Puma, PumaFootball and eight other accounts associated with the brand on Instagram. He also posted a picture of himself with what appeared to be a statue of a puma in the background.
The first-class footballer’s last arrangement with Nike was the 11-year contract reportedly worth a total $105 million.
Forbes magazine not only ranked him the world’s seventh highest-paid celebrity but also estimated his earnings for this year at $95.5 million that includes an endorsement deal. Though Neymar’s brand has been tarnished at times, critics accuse him of diving in matches. Also, the player has faced allegations of tax fraud and a rape allegation last year, however, the Brazilian police later dismissed the rape case because of lack of evidence.