Tech Desk: The Chinese video-sharing and lip-synching app TikTok has been appeared as the most downloaded social media app across the world in the month of August despite being banned in different countries.
The app being banned in India and facing the threats of the ban in the United States, the TikTok not only emerged as the most downloaded app but it also pushed the Facebook and Instagram to second and third in ranking respectively, according to a research report published by Sensor Tower.
Based in San Francisco and founded in 2013, Sensor Tower is a market intelligence and insights provider for the global app economy which provides enterprise-level data on mobile apps and publishers.
The report stated that the countries with most TikTok’s installs during August were Indonesia at 11 per cent and Brazil at 9 per cent of total downloads. It added that TikTok saw 63.4 million installs in August which was a 1.7 per cent increase from August 2019.
Sensor Tower’s Mobile Insights Analyst Julia Chan in a blog post said that the second most installed social media app worldwide last month with more than 51.6 million installs was Facebook while the largest number of Facebook installs were from India which was 25 per cent. Following India in the largest number of Facebook installs, Indonesia came at second with at nine per cent.
The report further stated that Instagram, Snapchat, and Pinterest were among the top five most installed social media apps across the world in the month of August. In the overall downloads, Twitter and Likee apps stood at sixth and seventh in ranking respectively in the list of most downloaded social media apps in the world while India’s ShareChat ranked eighth.
Sensor Tower in another report said that the TikTok, which ranks on top in the most downloaded social media apps, was the highest-earning non-game app globally in the third quarter of this year. TikTok’s parent company ByteDance is offering a similar app called Douyin in China.
The data showed that a glaring surge in TikTok’s popularity had been experienced as the consumer spending grew 800 per cent year-over-year.
According to initial estimates by Sensor Tower’s Store Intelligence, the consumer spending in mobile apps across the world reached USD 29.3 billion and their installs climbed to 36.5 billion across Apple’s App Store and Google Play Store in the third quarter of 2020.